5 Embroidery Brands To Follow
There is a slowness to embroidery that survives the finished object. Every stitch is a decision made by hand, and it shows - in the slight irregularity of a line, the density of a filled motif, the sense that someone sat with this for hours. The five brands in this edit approach the craft differently: some draw on folk traditions passed down through generations, others treat the needle like a pencil. What they share is a refusal to hurry. These are the brands to follow if you love embroidery.
Saima Kaur
Saima Kaur makes hand embroideries that are joyful without trying to be. The London-based artist draws on Indian folk embroidery traditions, working in saturated colour with a looseness that feels closer to drawing than needlework. Her motifs - figures, animals, suns, flowers - carry a storytelling quality, each piece stitched by hand over many hours. The result is work that sits comfortably between art and craft, and asks to be looked at slowly.
Neem Crafts
Neem Crafts works with master embroiderers in India to produce table linens and homeware of unusual delicacy. The brand is built on a direct relationship with the craftspeople who make each piece, preserving techniques that have been refined over generations. Napkins, tablecloths and cushions are finished with hand-stitched detail that machine embroidery cannot replicate - small irregularities that are the point, not the flaw.
Arkitaip
Founded by a mother-daughter duo, Arkitaip makes slow-crafted linen pieces in small European ateliers. The brand is best known for its handmade crochet and embroidered linen - nightwear, homeware and accessories produced in limited runs, often to order. Everything is designed to be kept: natural fibres, traditional construction, no seasonal churn. Perfect for summer tables!
ALEXANDRA BROWNE
ALEXANDRA BROWNE's hand-embroidered pieces have a wit to them. Each piece is stitched by hand in her studio, with a graphic sensibility that feels contemporary while the technique remains resolutely traditional. Her work proves embroidery needn't be precious; it can be playful, personal, and still built to last.
Daisy Snow
Daisy Snow's hand-embroidered pieces have a lightness of touch that belies the hours in them. Each piece is stitched by hand, with the small variations that come from working slowly and without shortcuts. It is embroidery that feels personal rather than precious - the kind of piece you buy once and keep on the wall for years.