11 Bedding Brands to Follow
You spend a third of your life in it and most people choose it in about four minutes. Bedding gets bought in a hurry, usually white, usually because the last set finally gave out. Which is odd, given it's the thing in the house you touch most. The eleven brands in this edit are worth slowing down for: organic cotton in 1970s prints, scalloped percale from Paris, Portuguese-woven sheets designed to be mixed rather than matched, wool blankets from a mill in Leith. Some will change the whole room. Some you'll only notice at 11pm, which is arguably the point. Here's who to save.
Avery Row
Avery Row is an independent British brand founded by two London mothers who wanted their children's rooms to look like part of the house rather than a separate country. The bedding is GOTS-certified organic cotton, made in cot bed and single sizes so it carries a child from nursery to proper bed without a change of scheme. Prints are hand-drawn and taken from the natural world, in the sort of muted palette that survives being seen every morning for six years. Quilted bedspreads and woven stripes round it out.
TBCo
TBCo was founded in 2014 by Emma and Fergus Macdonald, who moved back from London to Edinburgh with the intention of modernising the tartan blanket. They have since expanded well past it, into bedding, cushions, towels and pyjamas, all built around natural and recycled fibres. The company is B Corp certified and puts two per cent of every purchase into its Positive Impact Pledge. There is a shop on Great Junction Street in Leith, in what used to be the studio, where you can feel the difference between wool types before committing.
Secret Linen Store
Secret Linen Store began in March 2013, over coffee, between two sisters. Molly designs everything in house and Harriet runs the business, and between them they have three decades in textiles and retail, most of it spent on the supply side, which shows in how the brand talks about price. Fabrics run from brushed organic cotton to crisp percale to 100% linen, all woven at long-standing mills in Portugal and the UK. B Corp certified since 2023. They also make curtains, valances and nightwear, for anyone who wants to take the theme further than the bed.
Rebecca Udall
Rebecca Udall started her eponymous brand in 2019, after a stint in bed and bath buying left her unable to find fine linen at a price she thought was fair. She now works with small, family-run manufacturers across Europe, using long and extra-long staple cotton, and the house line on spending is to invest well, once. Scalloped edges are something of a signature, and much of the range can be customised to your own colours. The Annabelle, Porto and Evora bed linens are the ones people come back for.
Weirdstock
Weirdstock is a small London homewares brand founded by Johanna Haughey-Lewis, who set out to solve a specific problem: vintage prints she loved, on cotton she didn't. The answer is 100% GOTS-certified long staple organic cotton at a 300 thread count, printed in bold 1970s designs with names like Groove Inn and Sunset Suite. Everything is made in small batches by workers in India who are paid fairly, with no harsh dyes and no plastic packaging. A bedroom decision rather than a bedding decision, and it will be the loudest thing in the room.
Phlox Linens
Phlox Linens was founded by Brooks Huston in New York after a search for printed bed linen turned up little beyond florals and children's themes. The collection answers that with playful geometrics and classic stripes, designed to be mixed and matched rather than bought as a set. Everything is 300 thread count GOTS-certified organic cotton, woven in Portugal, in breathable percale or smooth sateen depending on how you sleep. Named after creeping phlox, which is a ground-covering plant, which is a joke about blankets.
Domestic Science Home
Domestic Science was founded by Libs Nicholls, an antiques dealer with forty years of sourcing behind her, and has grown into three Cotswold stores in Nailsworth, Tetbury and Stow-on-the-Wold. The own-label bedding line follows the same logic as the shops: good quality bed linen with a few vintage-inspired twists, in criss-cross checks, circus stripes and cherries. It is designed to sit alongside old things rather than replace them. Two of the stores have cafés attached, which is useful information if you are making the trip.
Tomète
Tomète is a Paris brand doing a modern version of French household linen, and the detail that gives it away is the edge. Scalloped duvet covers and pillowcases in tightly woven OEKO-TEX cotton percale, wavy-edged zero-twist cotton towels, cushions in 100% European Flax linen. Everything is made in France and the wider EU, in a medium weight that has substance without heft. Bed, bath and table all share the same outline, so the effect builds if you commit to more than one room.
Forivor
Forivor’s unique storytelling concept takes children on a journey from day to night, encouraging them to explore and fall in love with the natural world and spark their imaginations. Co-founders Rebecca and Alice believe in the power of childhood dreams to positively impact our adult life and that children who fall in love with the natural world are much more likely to want to protect it as they grow up. The world needs creative solutions to its many problems and Rebecca and Alice believe that Forivor’s unique concept can help foster this creativity and passion for nature. Their organic heirloom bedding is designed to be child focussed with plenty of intricate details for little ones to explore but also something the whole family will fall in love with.
Joro
The name JORO derives from the Punjabi word - ਜੋੜੋ, meaning “to join”, or “to connect”. Whether it’s forming connections with people, nature, our homes or ourselves, they want to celebrate this. JORO take pride in using the highest quality fabrics and strive to create contemporary designs with rich textures and long lasting materials. As siblings with a passion for heritage techniques, each JORO collection celebrates the culture of India, drawing on decades of experience that sets it apart.
Tekla
Established in Copenhagen in 2017, Tekla was born from a frustration with the gap in the market for home textiles that were simultaneously beautiful, affordable and made with genuine environmental care. Taking inspiration from art and architecture, the brand produces bedding, towels and sleepwear from organic cotton in Europe, with their products all designed to be lived in for years.