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Food & Hosting

Jones' Crumpets Opens Its First Café on Golborne Road

By Elsie MacGregor
08.10.2026

This October, Jones' Crumpets opens its first café, at 44 Golborne Road in Notting Hill. Founder Ian Endfield launched the brand in 2017 with a supperclub in his flat. Since then, its crumpets have been sold in delis and at markets, and served at Ottolenghi's Rovi. The café serves a breakfast dish, two savoury dishes and a sweet one, plus grab-and-go crumpets with toppings made in-house, all on any of its four flavours, including dark chocolate. The coffee is Allpress, and a WPA and German Expressionist-inspired mural runs along the walls.

This October, Jones' Crumpets opens its first café, a permanent home at 44 Golborne Road in Notting Hill. Founder Ian Endfield launched the brand in 2017 with a supperclub in his flat, serving three courses with crumpets at the heart of every dish.

There are four crumpets: classic, double cheese with parmesan and strong cheddar, cheese and chive, and dark chocolate with a molten centre of single-origin 71% dark chocolate. Any of them can go under the café's dishes: a breakfast dish, two savoury plates that run from morning into the afternoon, and a sweet one. For something quicker, crumpets come with a changing selection of toppings made in-house. Coffee is Allpress, with a short list of soft drinks.

The room takes its cues from the early-to-mid 20th century, in a neutral palette. A large stainless steel counter sits at the centre, where you can watch the coffee being made and the crumpets coming off the griddle, against quarry tiles and birch joinery. A mural inspired by the WPA and German Expressionism runs along the walls.

Endfield spent nine months developing the recipe before the launch. Since then, the crumpets have been stocked by delis including La Fromagerie and Superette, served at Rovi, Ottolenghi Islington, Café Jikoni at V&A East and Fallow's Fowl & Oxo, and sold at markets in Primrose Hill, Marylebone and Queen's Park, with nationwide delivery online. The Guardian's Anna Berrill called them "quite simply, the best crumpets you'll ever buy".

Jones' Crumpets is at 44 Golborne Road, London W10 5PR, opening in October, with hours of 8am - 4pm.

@jonescrumpets

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