Image: Photographer: @imogenrosemary
Travel
My Neighbourhood with Marla Primrose
By Marla Primrose
05.01.2026
People who know me would probably describe me as a bit of a homebody – so much so there was a joke I would never leave Primrose Hill. I have to admit I do spend a lot of time here… and I’m not embarrassed to say my local, the Lansdowne, knows my drink order… no longer to their surprise it’s an all-year round aperol spritz! I moved to Primrose Hill five years ago and I really hope I never leave. I grew up in London and I love that this doesn’t feel like London – it’s so quiet, has greenery and independent shops along the high street. An urban oasis? There’s a real sense of community, which is hard to find in central London. Given the business I’m always at the post office – if I haven’t been for a while, they’ll ask: “where have you been?”. There’s something quite special about that, they’ve been on the Marla Primrose journey with me. Little interactions like these really sum up this central London idyllic enclave.
One last thing
If someone had one afternoon in your neighbourhood, where would you send them first and why?
On a sunny day, you just can’t beat picking up some snacks from the high street and having a picnic on the top of the Hill. So don’t forget a rug and bag. In this order, I'd start at Bottle Apostle, an independent bottle shop on the corner, and collect a fine sparkling rose from their exceptional curation. Then I’d make my way along the high street to gather a gourmet assortment - experimental culinary collaborations here are not only recommended but encouraged. And if you really want to go boujee bring your own ice bucket with some ice.
I'd cross the road to the Primrose Corner to collect some Torres crisps, Perello olives and soft drinks. Head over to Roni’s which sells fresh pitta and delicious dips: labneh, taramasalata and hummus. Across the road, the Italian deli Primo has a selection of meats and cheeses and a deli counter. I would then stop off at Ben’s to collect some radishes and cherry tomatoes before making my way into Primrose Hill to find the perfect spot with the best view of London. Laugh, smile and enjoy whilst the sun sets over the city. Best of luck!
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