AINOAH partners with artisans, social enterprises and co-operatives in India. Together, they create unique contemporary collections that marry traditional crafts like block printing and kantha stitching with design aesthetics from other parts of the world. The styles are designed in their garden studio in London, then ethically crafted by artisans in and around Jaipur. The brand aspires to connect people with the beauty of handmade pieces, to help preserve these artisanal skills, and to share the stories of the makers along the way.

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