39BC is a bath and body brand that draws its name and its spirit from a pivotal moment in ancient history, the threshold between the BCE and AD worlds, when empires were rising and falling, trade routes expanding, and ideas colliding across borders. With each collection, the brand reaches back through bathhouse traditions and cultural rites to create something deeply present. Their products are designed to slow you down, heighten your senses and return you to something elemental. 

39BC

Sage Water Oil Body Cleanser 

Default

Denarii Oil Body Cleanser 

Silk Veil Oil Body Cleanser 

Fig Milk Oil Body Cleanser 

Bathing, it turns out, has never really been about hygiene. We sat down with Sharmadean Reid, founder of fragrance and bathing brand 39BC, to explore the quiet resurgence of bath culture - and why stepping into hot water feels increasingly radical. She traces the ritual roots of bathing from Roman thermae to Japanese onsen, reflects on the childhood memory that sparked 39BC's founding idea, and makes a compelling case for why the bath is one of the last spaces untouched by optimisation culture. Plus: the seasonal scents she reaches for, the contemporary bathhouse she'd build, and her vision for what bathing, at its best, can actually give you back.